Microsoft Dynamics 365 Marketing Training (MB-220)

Microsoft Dynamics 365 Marketing Training (MB-220)

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Duration

4 Days

Certified Instructor

Course Id

nextecMS365

Course Description

Course Overview

Microsoft Dynamics 365 Marketing Training (MB-220) is a comprehensive training program designed for marketing professionals and consultants to gain expertise in using Microsoft Dynamics 365 Marketing, a marketing automation application. Participants will learn how to plan and execute marketing campaigns, manage leads and customer journeys, analyze marketing data, and optimize marketing efforts using Dynamics 365 Marketing.

Prerequisites

To excel in this course, participants should have a basic understanding of marketing principles and concepts. Familiarity with Microsoft Dynamics 365 fundamentals and customer relationship management (CRM) will be helpful. Prior experience in marketing automation and campaign management will be an advantage.

Methodology

The course will be delivered through a combination of instructor-led lectures, practical demonstrations, hands-on labs, and interactive discussions. Participants will have access to dedicated Dynamics 365 Marketing environments for hands-on practice, enabling them to apply the concepts learned in real-world scenarios. The course will be led by certified instructors with extensive experience in marketing automation and Dynamics 365 Marketing, ensuring a high-quality learning experience.

Course Outline

  • Introduction to Microsoft Dynamics 365 Marketing
  • Understanding the role of marketing automation in customer engagement
  • Overview of Microsoft Dynamics 365 Marketing features and capabilities
  • Identifying marketing challenges and solutions with Dynamics 365 Marketing
  • Planning and Executing Marketing Campaigns
  • Creating and managing marketing segments and target audiences
  • Designing and configuring marketing email templates and landing pages
  • Implementing marketing automation with customer journeys
  • Managing Leads and Lead Scoring
  • Capturing and managing leads in Dynamics 365 Marketing
  • Implementing lead scoring models and lead qualification processes
  • Automating lead assignment and follow-up actions
  • Analyzing Marketing Data and Insights
  • Tracking and analyzing marketing interactions and customer behaviors
  • Utilizing marketing analytics and dashboards for performance evaluation
  • Integrating Dynamics 365 Marketing with Power BI for advanced reporting
  • Optimizing Marketing Efforts and Customer Engagement
  • Configuring and using A/B testing for marketing content optimization
  • Implementing dynamic content and personalization in marketing campaigns
  • Utilizing customer journey analytics for continuous improvement

Outcome

Upon completion of this course, participants will be able to:

  • Understand the core functionalities of Microsoft Dynamics 365 Marketing.
  • Plan and execute marketing campaigns using Dynamics 365 Marketing.
  • Manage leads and implement lead scoring for effective lead management.
  • Analyze marketing data and insights for performance evaluation.
  • Optimize marketing efforts and customer engagement using marketing automation.

Labs

  • Designing Marketing Email Templates and Landing Pages
  • Implementing Marketing Automation with Customer Journeys
  • Managing Leads and Lead Scoring in Dynamics 365 Marketing
  • Tracking and Analyzing Marketing Interactions and Customer Behaviors
  • Utilizing Marketing Analytics and Dashboards for Performance Evaluation

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